LIHUI ZHANG. PR And Consumer Behavior: Economic Implications for Strategic Marketing in Competitive Markets. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 12, n. 23s, p. 2438–2444, 2024. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/7367. Acesso em: 25 sep. 2025.