KARISHMA VERMA. Digital Advertising in Physical Stores: Measuring Impressions in Digital Out-of-Home Advertising. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 14, n. 1s, p. 688 –, 2026. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/8232. Acesso em: 13 may. 2026.