ASHWARAY CHABA. A Scalable Real-Time Customer Data Platform Architecture for Cross-Channel Enterprise Personalization . International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 11, n. 1s, p. 296 –, 2023. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/8372. Acesso em: 22 jun. 2026.