NIMISHA REDDY KOLUKURI. A Predictive Analytics Framework for Adaptive Marketing Budget Allocation in Volatile Economic Environments . International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 11, n. 11s, p. 1130 –, 2023. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/8474. Acesso em: 11 aug. 2026.