HEMASUNDARA RAO RADA. CRM Beyond Technology: Aligning People, Processes, and Platforms for Business Growth. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 13, n. 1s, p. 485–496, 2025. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/8493. Acesso em: 22 aug. 2026.