REDDY, N. S. .; KHANNA, P. . The Role of Artificial Intelligence in Reimaging the Customer Experience in Retail Sector – NVIVO Analysis for Customer Journey Mapping. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 12, n. 4s, p. 566–585, 2023. Disponível em: https://ijisae.org/index.php/IJISAE/article/view/3828. Acesso em: 4 mar. 2024.