Akash Srivastava. “The Omni-Channel Profitability Paradox: Reconciling Volume Growth With Margin Preservation Through End-to-End Integrated Logistics”. International Journal of Intelligent Systems and Applications in Engineering, vol. 14, no. 1s, June 2026, pp. 1823-30, https://ijisae.org/index.php/IJISAE/article/view/8425.