Aditya Bhoga. “The Impact of Marketing Campaigns on the Current Generation: Behavioral, Social, Psychological, and Economic Perspectives”. International Journal of Intelligent Systems and Applications in Engineering 14, no. 1s (February 14, 2026): 1270–1280. Accessed June 4, 2026. https://ijisae.org/index.php/IJISAE/article/view/8339.