Nimisha Reddy Kolukuri. “A Predictive Analytics Framework for Adaptive Marketing Budget Allocation in Volatile Economic Environments”. International Journal of Intelligent Systems and Applications in Engineering 11, no. 11s (December 31, 2023): 1130 –. Accessed August 11, 2026. https://ijisae.org/index.php/IJISAE/article/view/8474.