Ashwaray Chaba. A Scalable Real-Time Customer Data Platform Architecture for Cross-Channel Enterprise Personalization . Int J Intell Syst Appl Eng [Internet]. 2023 Jan. 31 [cited 2026 Jun. 22];11(1s):296 -. Available from: https://ijisae.org/index.php/IJISAE/article/view/8372