Nimisha Reddy Kolukuri. A Predictive Analytics Framework for Adaptive Marketing Budget Allocation in Volatile Economic Environments . Int J Intell Syst Appl Eng [Internet]. 2023 Dec. 31 [cited 2026 Aug. 11];11(11s):1130 -. Available from: https://ijisae.org/index.php/IJISAE/article/view/8474