Archetype Changes and the Use of Technology In The Field Of Marketing Research And Consumer Study



Consumer Study, Artificial Intelligent, Chat bots, Algorithms, Human intelligence


Marketing in the current era has become very much critical and understanding the human brain and its behavior is also very critical. However, without an understanding of behavior serving the consumer with the product is difficult. However, every company somehow managed to get the data about human behavior through some surveys and then make the analysis and come out with a strategy. But as the data is increasing and the behavior of consumers is also becoming unpredictable, studying the minute issues and reaching the consumer is difficult. In such cases, the only option left for the marketers is to depend on some intelligence that can be used to solve the issues and come up with solutions. Therefore, artificial intelligence can replace human intelligence in cracking the problem and of course again use human intelligence to formulate the strategies to reach the consumer. This paper discusses how the and other technological tools are playing a major role in the marketing context and how critically they are used in solving the issues faced by the consumers in very diversified situations and finally getting the best for their satisfaction.


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How to Cite

Raghuram, J. N. V. ., Jain, K. K. ., & A, L. . (2022). Archetype Changes and the Use of Technology In The Field Of Marketing Research And Consumer Study. International Journal of Intelligent Systems and Applications in Engineering, 10(3), 329–333. Retrieved from



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