The Smart Eco-Tourism: A Review for the Post COVID-19 in Malaysia

Authors

  • Maryam Kalhoro Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Perak-31900, Malaysia https://orcid.org/0000-0003-2862-8900
  • Hui Nee Au Yong Department of Business Administration, University of Sindh, Pakistan https://orcid.org/0000-0002-3337-213X
  • Charles Ramendran SPR Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Perak-31900, Malaysia
  • Obed Rashdi Syed Department of Business Administration, Sukkur IBA University, Pakistan
  • Farhan Bashir Shaikh Faculty of Information and Communication Technology, Universiti Tunku Abdul Rahman, Perak, 31900-Malaysia
  • Abdul Rehman Gilal Department of Information and Computer Sciences, Universiti Technology Petronas, Seri Iskandar, 32610-Malaysia https://orcid.org/0000-0002-1904-1588

Keywords:

Sustainable Rural Tourism, Challenges, Post Covid-19, Smart Tourism

Abstract

The spread of the deadly COVID-19 virus not only highlighted the shortcomings of the tourist sector but also opened additional opportunities for its future growth. This study identifies the effects of the pandemic on the tourism sector and the growing shift of rural travel after the pandemic through the new applications. This research adds to the body of prior research by identifying the definitions and challenges of rural tourism in various nations using a comprehensive literature review analysis. Thus, to respond to emergencies, the mechanism is needed for sustainable smart rural tourism, along with the pandemic prevention control standards through the cooperation of the government and other stakeholders. The current literature evaluation makes numerous recommendations for future rural tourism and pandemic preparedness studies. The revival and expansion of Malaysia's tourist industry may greatly benefit rural tourism. 

Downloads

Download data is not yet available.

References

J. Gao and B. Wu, “Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China,” Tourism Management, vol. 63, pp. 223–233, 2017.

R. M. Yagüe Perales, “Rural Tourism in Spain,” Annals of Tourism Research, vol. 29, no. 4, pp. 1101–1110, 2002.

Ananthakrishnan, B., V. . Padmaja, S. . Nayagi, and V. . M. “Deep Neural Network Based Anomaly Detection for Real Time Video Surveillance”. International Journal on Recent and Innovation Trends in Computing and Communication, vol. 10, no. 4, Apr. 2022, pp. 54-64, doi:10.17762/ijritcc.v10i4.5534.

Transforming our world: The 2030 agenda for sustainable development.:. sustainable development knowledge platform,” United Nations. [Online]. Available: https://sustainabledevelopment.un.org/Post2015/Transformingourworld. [Accessed: 01-Sep-2022].

Y. Kortoci and M. Kortoci (Kellezi), “The assessment of the rural tourism development in the Valbona Valley National Park,” Tourism Economics, vol. 23, no. 8, pp. 1662–1672, 2017.

R. M. Hernández Maestro, P. A. Muñoz Gallego, and L. Santos Requejo, “The moderating role of familiarity in rural tourism in Spain,” Tourism Management, vol. 28, no. 4, pp. 951–964, 2007.

E. J. McComb, S. Boyd, and K. Boluk, “Stakeholder collaboration: A means to the success of rural tourism destinations? A critical evaluation of the existence of stakeholder collaboration within the MOURNES, Northern Ireland,” Tourism and Hospitality Research, vol. 17, no. 3, pp. 286–297, 2016.

B. Lane, “What is rural tourism?” Journal of Sustainable Tourism, vol. 2, no. 1-2, pp. 7–21, 1994.

B. Lane, “Rural tourism: An overview,” The SAGE Handbook of Tourism Studies, pp. 355–371, 2009.

N. Alexander and A. McKenna, “Rural tourism in the heart of england,” International Journal of Contemporary Hospitality Management, vol. 10, no. 5, pp. 203–207, 1998.

H. Seraphin and F. Dosquet, “Mountain tourism and second home tourism as post covid-19 lockdown placebo?” Worldwide Hospitality and Tourism Themes, vol. 12, no. 4, pp. 485–500, 2020.

J. Wen, M. Kozak, S. Yang, and F. Liu, “Covid-19: Potential effects on Chinese citizens’ lifestyle and Travel,” Tourism Review, vol. 76, no. 1, pp. 74–87, 2020.

S. M. Nor, “Community capacity building and participation level of registered homestay operators towards homestay performance in Selangor, Malaysia,” Webology, 2021.

Shahudin, F, Abdullah, AM, Radam, A, Latif, I. & Yacob, MR (2017). Estimating output multiplier of homestay programme in Selangor, Malaysia. Southeast Asia Journal of Contemporary Business, Economics and Law, Vol. 12, Issue 2 (April). Pp. 9-15.

H. Zhu and F. Deng, “How to influence rural tourism intention by risk knowledge during COVID-19 containment in China: Mediating role of risk perception and attitude,” International Journal of Environmental Research and Public Health, vol. 17, no. 10, p. 3514, 2020.

“Campaigns,” Tourism Malaysia Corporate Site. [Online]. Available: https://tourism.gov.my/campaigns/view/visit-malaysia-year. [Accessed: 01-Sep-2022].

“Selamat Datang Ke portal Rasmi Kementerian Pelancongan, Seni Dan Budaya Malaysia,” MOTAC. [Online]. Available: https://motac.gov.my/en. [Accessed: 01-Sep-2022].

S. Khanra, A. Dhir, P. Kaur, and M. Mäntymäki, “Bibliometric analysis and literature review of Ecotourism: Toward Sustainable Development,” Tourism Management Perspectives, vol. 37, p. 100777, 2021.

K. Hussain, A. M. Ahmad, N. A. Ragavan, and Q. L. Leong, “Raising standards for hospitality and Tourism Education in Malaysia,” Worldwide Hospitality and Tourism Themes, vol. 12, no. 2, pp. 199–206, 2020.

Hanafiah, M. H., Balasingam, A. S., Nair, V., Jamaluddin, M. R., & Zahari, M. S. M. (2021). Implications of COVID-19 on tourism businesses in Malaysia: Evidence from a preliminary industry survey. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(1), 81-94.

Liu, Y., Chin, W. L., Nechita, F., & Candrea, A. N. (2020). Framing film-induced tourism into a sustainable perspective from Romania, Indonesia and Malaysia. Sustainability, 12(23), 9910.

J. Rosselló-Nadal and J. HE, “Tourist arrivals versus tourist expenditures in modelling tourism demand,” Tourism Economics, vol. 26, no. 8, pp. 1311–1326, 2019.

M. Maliszewska, A. Mattoo, and D. van der Mensbrugghe, “The potential impact of covid-19 on GDP and trade: A preliminary assessment,” 2020.

E. Avraham, “Nation branding and Marketing Strategies for combatting tourism crises and stereotypes toward destinations,” Journal of Business Research, vol. 116, pp. 711–720, 2020.

B. Prideaux and A. Pabel, “Australia’s Great Barrier Reef – protection, threats, value and tourism use,” Coral Reefs: Tourism, Conservation and Management, pp. 44–60, 2018.

E. Avraham and E. Ketter, “Destination Image Repair while combatting crises: Tourism Marketing in Africa,” Tourism Geographies, vol. 19, no. 5, pp. 780–800, 2017.

D. Park, W. G. Kim, and S. Choi, “Application of social media analytics in tourism crisis communication,” Current Issues in Tourism, vol. 22, no. 15, pp. 1810–1824, 2018.

Gani, A., & Singh, R. (2019). Managing disaster and crisis in tourism: a critique of research and a fresh research agenda. African Journal of Hospitality, Tourism and Leisure, 8(4), 1-25.

Y. Xiao and M. Watson, “Guidance on conducting a systematic literature review,” Journal of Planning Education and Research, vol. 39, no. 1, pp. 93–112, 2017.

Kumar, S., Gornale, S. S., Siddalingappa, R., & Mane, A. (2022). Gender Classification Based on Online Signature Features using Machine Learning Techniques. International Journal of Intelligent Systems and Applications in Engineering, 10(2), 260–268. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/2020

C. Pickering and J. Byrne, “The benefits of publishing systematic quantitative literature reviews for Phd candidates and other early-career researchers,” Higher Education Research & Development, vol. 33, no. 3, pp. 534–548, 2013.

S. Prince, “Practical tourism research (2nd edition),” Journal of Tourism and Cultural Change, vol. 16, no. 3, pp. 332–333, 2017.

Ghazaly, N. M. . (2022). Data Catalogue Approaches, Implementation and Adoption: A Study of Purpose of Data Catalogue. International Journal on Future Revolution in Computer Science &Amp; Communication Engineering, 8(1), 01–04. https://doi.org/10.17762/ijfrcsce.v8i1.2063

A.-M. Hjalager, G. Kwiatkowski, and M. Østervig Larsen, “Innovation gaps in Scandinavian rural tourism,” Scandinavian Journal of Hospitality and Tourism, vol. 18, no. 1, pp. 1–17, 2017.

E. Kastenholz, C. Eusébio, and M. J. Carneiro, “Segmenting the rural tourist market by Sustainable Travel behaviour: Insights from village visitors in Portugal,” Journal of Destination Marketing & Management, vol. 10, pp. 132–142, 2018.

J.-H. Kim, “The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of Destination Image and satisfaction,” Journal of Travel Research, vol. 57, no. 7, pp. 856–870, 2017.

N. Long and T.-L. Nguyen, “Sustainable development of rural tourism in an Giang Province, Vietnam,” Sustainability, vol. 10, no. 4, p. 953, 2018.

W. Shen, B. Liu-Lastres, L. Pennington-Gray, X. Hu, and J. Liu, “Industry convergence in rural tourism development: A China-featured term or a new initiative?,” Current Issues in Tourism, vol. 22, no. 20, pp. 2453–2457, 2018.

Y. Ohe, “Measuring labor productivity and market viability of rural tourism activities in Japan,” Research Topics in Agricultural and Applied Economics, pp. 155–167, 2012.

Y. Ohe, “Evaluating operators' attitudes to educational tourism in dairy farms: The case of japan,” Tourism Economics, vol. 18, no. 3, pp. 577–595, 2012.

Y. Ohe, “Educational tourism in agriculture and identity of farm successors,” Tourism Economics, vol. 24, no. 2, pp. 167–184, 2017.

Y. Feng, X. Chen, and I. Lai, “The effects of tourist experiential quality on perceived value and satisfaction with bed and breakfast stays in southwestern China,” Journal of Hospitality and Tourism Insights, vol. 4, no. 1, pp. 121–135, 2020.

Fotiadis, S. Polyzos, and T.-C. T. C. Huan, “The good, the bad and the ugly on covid-19 tourism recovery,” Annals of Tourism Research, vol. 87, p. 103117, 2021.

L. Khartishvili, A. Muhar, T. Dax, and I. Khelashvili, “Rural Tourism in Georgia in transition: Challenges for regional sustainability,” Sustainability, vol. 11, no. 2, p. 410, 2019.

M.-C. Lo, C.-H. Chin, and F.-Y. Law, “Tourists’ perspectives on hard and soft services toward rural tourism destination competitiveness: Community Support as a moderator,” Tourism and Hospitality Research, vol. 19, no. 2, pp. 139–157, 2017.

Wani, N. A., & Shafi, A. (2013). Rural tourism: An option for development of rural economy in Kashmir. International Journal of Innovative Research and Development (ISSN 2278–0211), 2(6).

S. (C. Qiu, L. Cai, X. Lehto, Z. (J. Huang, S. Gordon, and W. Gartner, “Reliving self-presentational concerns in rural tourism,” Annals of Tourism Research, vol. 74, pp. 56–67, 2019.

M. Marzo-Navarro, M. Pedraja-Iglesias, and L. Vinzón, “Key variables for developing integrated rural tourism,” Tourism Geographies, vol. 19, no. 4, pp. 575–594, 2017.

R. Situmorang, T. Trilaksono, and A. Japutra, “Friend or foe? the complex relationship between indigenous people and policymakers regarding rural tourism in Indonesia,” Journal of Hospitality and Tourism Management, vol. 39, pp. 20–29, 2019.

P. Christou and R. Sharpley, “Philoxenia offered to tourists? A rural tourism perspective,” Tourism Management, vol. 72, pp. 39–51, 2019.

Z. Su, R. Wen, Y. Zeng, K. Ye, and T. Khotphat, “The influence of seasonality on the sustainability of livelihoods of households in rural tourism destinations,” Sustainability, vol. 14, no. 17, p. 10572, 2022.

D. Arbogast, J. Deng, and K. Maumbe, “DMOs and rural tourism: A stakeholder analysis the case of Tucker County, West Virginia,” Sustainability, vol. 9, no. 10, p. 1813, 2017.

E. E. Pujiastuti, U. Nimran, S. Suharyono, and A. Kusumawati, “The antecedents of behavioral intention regarding rural tourism destination,” Asia Pacific Journal of Tourism Research, vol. 22, no. 11, pp. 1169–1181, 2017.

C. Eusébio, M. J. Carneiro, E. Kastenholz, and H. Alvelos, “Social Tourism Programmes for the senior market: A benefit segmentation analysis,” Journal of Tourism and Cultural Change, vol. 15, no. 1, pp. 59–79, 2015.

T. Pilving, T. Kull, M. Suškevics, and A. H. Viira, “The Tourism Partnership Life Cycle in Estonia: Striving towards sustainable multisectoral rural tourism collaboration,” Tourism Management Perspectives, vol. 31, pp. 219–230, 2019.

M.-C. Lo, S. Cheuk, and A. Atang, “Tanjung Datu National Park, sarawak: Communities’ perceptions towards its rural competitive advantage,” Journal of Sustainable Development, vol. 8, no. 8, 2015.

H. Chen and I. Rahman, “Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and Destination Loyalty,” Tourism Management Perspectives, vol. 26, pp. 153–163, 2018.

K. Król, “Forgotten agritourism: Abandoned websites in the promotion of rural tourism in Poland,” Journal of Hospitality and Tourism Technology, vol. 10, no. 3, pp. 431–442, 2019.

Ç. Kaptan Ayhan, Cengi̇z Taşlı Tülay, F. Özkök, and H. Tatlı, “Land use suitability analysis of rural tourism activities: Yenice, Turkey,” Tourism Management, vol. 76, p. 103949, 2020.

R. Ciolac, C. Rujescu, S. Constantinescu, T. Adamov, M. Dragoi, and R. Lile, “Management of a tourist village establishment in mountainous area through analysis of costs and incomes,” Sustainability, vol. 9, no. 6, p. 875, 2017.

Bin Dai. Impact of COVID-19 Epidemic on Tourism and Its Countermeasures [J]. People's Tribune. Academic Frontier, 2020(06): 46-52

Guoping Li, Yi Yang, Zhen Xu, Tao Li. Comparative Study on Impact of Major Global Epidemics on Economic System and Its Response [J]. World Regional Studies, 2020, 29(06): 1091-1101.

Xiuli Liu. Tourist Perception and Optimization of Rural Tourism Image Under the Guidance of 5G Technology [J]. Agricultural Economy, 2020(12): 140-142.

Vaghefi, N (2019). Ecotourism: A Sector where Sustainability is Everything, Penang Institute Issues. 14 June 2019.

The PRISMA flowchart

Downloads

Published

16.12.2022

How to Cite

Kalhoro, M. ., Yong, H. N. A. ., Ramendran SPR, C. ., Syed, O. R. ., Shaikh, F. B. ., & Gilal, A. R. . (2022). The Smart Eco-Tourism: A Review for the Post COVID-19 in Malaysia. International Journal of Intelligent Systems and Applications in Engineering, 10(4), 166–172. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/2211

Issue

Vol. 10 No. 4 (2022)

Section

Research Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.

IJISAE open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.