The Digital Culture Literacy of Generation Z Netizens as Readers, Producers and Publishers of Text on Social Media
Keywords:
Netizen, Symbolic Interaction, Reading, Publishing and Producing Digital Text Media, Social MediaAbstract
The Internet has revolutionized how people interact and communicate, leading to significant changes in the social order. Internet users, the netizens, now play multiple roles in using digital media in public spaces. In addition to being consumers of media texts, netizens have also become creators and publishers, actively involved in producing and disseminating news through digital media. However, the newfound freedom of netizens as readers, publishers, and producers can give rise to communication problems, particularly in interpreting texts, leading to social conflicts. As netizens exchange messages and information individually or within groups, symbolic interaction through language can sometimes result in misunderstandings and disputes due to the lack of shared understanding. This research aims to assess the digital literacy of netizens in their roles as readers, publishers, and producers on social media platforms. The research was performed to answer the following questions: (1) What are the digital citizenship skills and knowledge required to utilize digital media effectively? (2) How does the symbolic interaction among netizens as readers, producers, and publishers influence their communication on social media? (3) What challenges do netizens face in fulfilling their roles as readers, publishers, and producers? A qualitative descriptive method was employed to gain insights into these issues, providing a comprehensive overview. Data were collected through observation, field studies, and online questionnaires. A semiotic approach that specifically focused on symbolic interaction was used. The findings highlight the importance of netizens possessing four critical digital literacy skills: Digital Skills, Digital Ethics, Digital Culture, and Digital Safety, to effectively carry out their roles as readers, producers, and publishers of text on social media platforms. Moreover, the research developed a model that illustrated the symbolic interaction of netizens as they engaged in communication on social media platforms.
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