A Proposed Business Improvement Model Utilizing Machine Learning: Enhancing Decision-Making and Performance
Keywords:
Business improvement model, Machine learning, Support Vector Machine (SVM), Decision-making, PerformanceAbstract
This paper presents a proposed business improvement model that leverages Support Vector Machine (SVM) algorithms to enhance decision-making and performance in organizations. The integration of machine learning techniques into business processes has gained significant attention due to its potential for optimizing operations and achieving better outcomes. In this study, we focus on SVM, a powerful supervised learning method known for its ability to handle complex classification and regression tasks. The proposed business improvement model adopts a systematic methodology, beginning with the collection and preparation of data to guarantee the accuracy and usefulness of input data. In order to analyse the data and create predictive models that support decision-making in various commercial situations, SVM is then used. The model can be modified to solve various problems, including resource allocation, demand forecasting, risk assessment, and consumer segmentation. Using real-world company data from various industries, we ran experiments to verify the usefulness of the suggested approach. The outcomes show how SVM-based decision-making has a major impact on organisational performance. Businesses can make wise decisions that result in cost reductions, efficiency gains, and increased customer satisfaction by utilising the patterns and insights discovered by SVM. We also discuss the difficulties and factors involved in applying machine learning models in commercial contexts, such as data protection, interpretability, and model maintenance. By conducting this study, we hope to add to the growing body of knowledge on the application of machine learning to business improvement strategies and offer useful advice for businesses looking to use these methods to improve their decision-making and overall performance.
Downloads
References
V. Kuleto et al., “Exploring opportunities and challenges of artificial intelligence and machine learning in higher education institutions,” Sustain., vol. 13, no. 18, pp. 1–16, 2021, doi: 10.3390/su131810424.
Y. Al-Anqoudi, A. Al-Hamdani, M. Al-Badawi, and R. Hedjam, “Using machine learning in business process re-engineering,” Big Data Cogn. Comput., vol. 5, no. 4, 2021, doi: 10.3390/bdcc5040061.
M. L. Ažić, J. Dlačić, and N. Suštar, “Loyalty trends and issues in tourism research,” Tour. Hosp. Manag., vol. 26, no. 1, pp. 133–155, 2020, doi: 10.20867/thm.26.1.8.
P. R. Chandre, P. N. Mahalle, and G. R. Shinde, “Machine Learning Based Novel Approach for Intrusion Detection and Prevention System: A Tool Based Verification,” in 2018 IEEE Global Conference on Wireless Computing and Networking (GCWCN), Nov. 2018, pp. 135–140, doi: 10.1109/GCWCN.2018.8668618.
S. S. Thazhackal and V. S. Devi, “A Hybrid Deep Learning Model to Predict Business Closure from Reviews and User Attributes Using Sentiment Aligned Topic Model,” Proc. 2018 IEEE Symp. Ser. Comput. Intell. SSCI 2018, pp. 397–404, 2019, doi: 10.1109/SSCI.2018.8628823.
A. M. Rahmani et al., “Artificial intelligence approaches and mechanisms for big data analytics: a systematic study,” PeerJ Comput. Sci., vol. 7, pp. 1–28, 2021, doi: 10.7717/peerj-cs.488.
R. Jaffari, M. Memon, T. Hafiz, and R. Iftikhar, “Framework of business intelligence systems for infrastructure design and management,” 2017 1st Int. Conf. Latest Trends Electr. Eng. Comput. Technol. INTELLECT 2017, vol. 2018-Janua, pp. 1–8, 2018, doi: 10.1109/INTELLECT.2017.8277619.
P. Chandre, P. Mahalle, and G. Shinde, “Intrusion prevention system using convolutional neural network for wireless sensor network,” IAES Int. J. Artif. Intell., vol. 11, no. 2, pp. 504–515, 2022, doi: 10.11591/ijai.v11.i2.pp504-515.
J. M. Puaschunder, “The Potential for Artificial Intelligence in Healthcare,” SSRN Electron. J., vol. 6, no. 2, pp. 94–98, 2020, doi: 10.2139/ssrn.3525037.
P. R. Chandre, “Intrusion Prevention Framework for WSN using Deep CNN,” vol. 12, no. 6, pp. 3567–3572, 2021.
M. U. Tariq, M. Poulin, and A. A. Abonamah, “Achieving Operational Excellence Through Artificial Intelligence: Driving Forces and Barriers,” Front. Psychol., vol. 12, no. July, 2021, doi: 10.3389/fpsyg.2021.686624.
Bhagyashree Pandurang Gadekar and Dr. Tryambak Hiwarkar, “A Conceptual Modeling Framework to Measure the Effectiveness using ML in Business Analytics,” Int. J. Adv. Res. Sci. Commun. Technol., vol. 2, no. 1, pp. 399–406, 2022, doi: 10.48175/ijarsct-7703.
M. M. Najafabadi, F. Villanustre, T. M. Khoshgoftaar, N. Seliya, R. Wald, and E. Muharemagic, “Deep learning applications and challenges in big data analytics,” J. Big Data, vol. 2, no. 1, pp. 1–21, 2015, doi: 10.1186/s40537-014-0007-7.
R. Y. Kim, “Does national culture explain consumers’ reliance on online reviews? Cross-cultural variations in the effect of online review ratings on consumer choice,” Electron. Commer. Res. Appl., vol. 37, no. March, p. 100878, 2019, doi: 10.1016/j.elerap.2019.100878.
C. Li, M. Chu, C. Zhou, and W. Xie, “Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing?,” Electron. Commer. Res. Appl., vol. 37, no. March, p. 100883, 2019, doi: 10.1016/j.elerap.2019.100883.
X. Wang, X. Wang, B. Yu, and S. Zhang, “A comparative study of entry mode options for E-commerce platforms and suppliers,” Electron. Commer. Res. Appl., vol. 37, no. August 2018, p. 100888, 2019, doi: 10.1016/j.elerap.2019.100888.
F. J. Martínez-López, C. Feng, Y. Li, and M. Sansó Mata, “Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee,” Electron. Commer. Res. Appl., vol. 54, no. June, 2022, doi: 10.1016/j.elerap.2022.101170.
A. Alsayat, “Customer decision-making analysis based on big social data using machine learning: a case study of hotels in Mecca,” Neural Comput. Appl., vol. 35, no. 6, pp. 4701–4722, 2023, doi: 10.1007/s00521-022-07992-x.
H. Bastani, O. Bastani, and P. Sinchaisri, “Improving Human Decision-Making with Machine Learning,” Acad. Manag. Proc., vol. 2022, no. 1, 2022, doi: 10.5465/ambpp.2022.17725abstract.
M. D. Tamang, V. Kumar Shukla, S. Anwar, and R. Punhani, “Improving Business Intelligence through Machine Learning Algorithms,” Proc. 2021 2nd Int. Conf. Intell. Eng. Manag. ICIEM 2021, pp. 63–68, 2021, doi: 10.1109/ICIEM51511.2021.9445344.
M. Schmitt, “Automated machine learning: AI-driven decision making in business analytics,” Intell. Syst. with Appl., vol. 18, no. June 2022, p. 200188, 2023, doi: 10.1016/j.iswa.2023.200188.
Shanika Wickramasinghe, “Machine Learning Use Cases & Business Benefits,” Https://Www.Bmc.Com/Blogs/Machine-Learning-Can-Benefit-Business/, no. Ml, 2021.
Kore, Vishal Suryakant, Pankaj Chandre, and Parag P. Abhyankar. "Integrated algorithm (S-CBIR) for image retrieval in image-rich information networks." 2015 International Conference on Communications and Signal Processing (ICCSP). IEEE, 2015.
Funde Rahul, Chandre Pankaj “Dynamic cluster head selection to detect gray hole attack using intrusion detection system in MANETs” Proceedings of the Sixth International Conference on Computer and Communication Technology, ACM (2015), pp. 73-77.
Kumar, E. K. ., Ajay, A. ., Vardhini, K. H. ., Vemu, R. ., & Padmanabham, A. A. . (2023). Residual Edge Attention in U-Net for Brain Tumour Segmentation. International Journal on Recent and Innovation Trends in Computing and Communication, 11(4), 324–340. https://doi.org/10.17762/ijritcc.v11i4.6457
Garcia, P., Martin, I., Garcia, J., Herrera, J., & Fernández, M. Enhancing Cyber security with Machine Learning-Based Intrusion Detection. Kuwait Journal of Machine Learning, 1(4). Retrieved from http://kuwaitjournals.com/index.php/kjml/article/view/157
Talukdar, V., Dhabliya, D., Kumar, B., Talukdar, S. B., Ahamad, S., & Gupta, A. (2022). Suspicious activity detection and classification in IoT environment using machine learning approach. Paper presented at the PDGC 2022 - 2022 7th International Conference on Parallel, Distributed and Grid Computing, 531-535. doi:10.1109/PDGC56933.2022.10053312 Retrieved from www.scopus.com
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.
IJISAE open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.