An Evaluation of the Adoption of Digital App-Based Pharmacy Delivery Services
Keywords:
internet shopping, pharmaceuticals, health care itemsAbstract
With the rapid development of technology and the widespread use of the internet, customers now have the option of buying pharmaceuticals and other drugs online, which may have several benefits. Despite this, the percentage of Indian customers that use this technique is still rather low. Very few researches have looked at the attitudes of chemists towards online chemists in India or the intentions of non-adopters. Therefore, the purpose of this research is to examine the viewpoints of community pharmaceutical service providers and investigate the variables that impact the acceptance or non-adoption of this service. With this research, we want to develop novel approaches to enhancing e-commerce platforms in the pharmaceutical industry. In order to gauge Indian customers' familiarity with and adoption of this technique, an online survey was administered to them. To supplement the survey, an interview with Indian pharmaceutical experts was developed. This study will examine how these experts feel about the rise of e-commerce in the country's pharmaceutical industry. According to the findings, a sizeable fraction of the Indian population is familiar with the concept of buying pharmaceuticals and other treatments online. Despite this, the vast majority of people have never utilised this service to buy a product like this before. The interviews may have shown that, despite growing optimism, community chemists in India still have some reservations about purchasing medications online. Conclusions that improved marketing tactics, suitable organisational structures, and well defined logistical procedures that allow for rapid conveyance and efficient delivery were drawn from these findings.
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