An Evaluation of the Adoption of Digital App-Based Pharmacy Delivery Services


  • Sameer Sonawane Assistant Professor, Bharati Vidyapeeth's Institute of Management Studies & Research, Navi-Mumbai, India
  • Vaishali Mahajan Associate Professor, Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune, India
  • Shubham Saxena Associate Professor, International School of Business and Media, Pune, Maharashtra, India
  • Amir Shashikant Mohan Assistant Professor (Faculty of Management Studies), Marwari University, Rajkot, Gujarat, India
  • Jayalekshmi K.R Associate Professor, NCRD'S Sterling Institute of Management Studies, Nerul, Navi Mumbai, Mumbai, Maharashtra, India
  • Jyoti Kharade Associate Professor, Bharati Vidyapeeth's Institute of Management and Information Technology, Navi Mumbai, Maharashtra, India
  • Prashant Surgonda Patil Assistant Professor, BV IMRDA SANGLI, India


internet shopping, pharmaceuticals, health care items


With the rapid development of technology and the widespread use of the internet, customers now have the option of buying pharmaceuticals and other drugs online, which may have several benefits. Despite this, the percentage of Indian customers that use this technique is still rather low. Very few researches have looked at the attitudes of chemists towards online chemists in India or the intentions of non-adopters. Therefore, the purpose of this research is to examine the viewpoints of community pharmaceutical service providers and investigate the variables that impact the acceptance or non-adoption of this service. With this research, we want to develop novel approaches to enhancing e-commerce platforms in the pharmaceutical industry. In order to gauge Indian customers' familiarity with and adoption of this technique, an online survey was administered to them. To supplement the survey, an interview with Indian pharmaceutical experts was developed. This study will examine how these experts feel about the rise of e-commerce in the country's pharmaceutical industry. According to the findings, a sizeable fraction of the Indian population is familiar with the concept of buying pharmaceuticals and other treatments online. Despite this, the vast majority of people have never utilised this service to buy a product like this before. The interviews may have shown that, despite growing optimism, community chemists in India still have some reservations about purchasing medications online. Conclusions that improved marketing tactics, suitable organisational structures, and well defined logistical procedures that allow for rapid conveyance and efficient delivery were drawn from these findings.


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How to Cite

Sonawane, S. ., Mahajan, V. ., Saxena, S. ., Mohan, A. S. ., K.R, J. ., Kharade, J. ., & Patil, P. S. . (2024). An Evaluation of the Adoption of Digital App-Based Pharmacy Delivery Services. International Journal of Intelligent Systems and Applications in Engineering, 12(10s), 01–06. Retrieved from



Research Article