Pharmaceutical Sales Forecasting with Machine Learning: A Strategic Management Tool for Decision-Making

Authors

  • Fajar Saranani, Ruby Dahiya, Shetty Deepa Thangam Geeta, P Hameem Khan, Razia Nagina

Keywords:

pharmaceutical sales forecasting, machine learning, comparative analysis, predictive performance, LSTM

Abstract

This investigation explores the adequacy of machine learning strategies for pharmaceutical deal estimating, displaying a comparative investigation of four calculations: Random Forest, Gradient Boosting, Long Short-Term Memory (LSTM), and AutoRegressive Integrated Moving Average (ARIMA). Real-world pharmaceutical deals information was utilized to assess the prescient execution of these calculations utilizing measurements such as Cruel Absolute Error (MAE), Mean Squared Error (MSE), and Root Cruel Squared Error (RMSE). The results demonstrate that LSTM beats the other calculations, accomplishing the most reduced MAE of 900, MSE of 13000, and RMSE of 113.96. Moreover, the research gives a comprehensive survey of later progressions in prescient analytics and machine learning over different divisions, counting healthcare, supply chain administration, back, and natural supportability. The discoveries emphasize the transformative potential of progressed analytics in driving key decision-making, optimizing asset assignment, and relieving dangers in pharmaceutical deals. Moving forward, the integration of machine learning-driven determining models into organizational procedures will proceed to revolutionize the pharmaceutical industry and clear the way for maintainable development and advancement.

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References

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Published

26.03.2024

How to Cite

Fajar Saranani, Ruby Dahiya, Shetty Deepa Thangam Geeta, P Hameem Khan, Razia Nagina. (2024). Pharmaceutical Sales Forecasting with Machine Learning: A Strategic Management Tool for Decision-Making. International Journal of Intelligent Systems and Applications in Engineering, 12(21s), 907–914. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/5488

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Section

Research Article