Systematic Applications in Halal Food Industry in Malaysia: Problems and Prospects
Keywords:
Halal Food Sector, Small Businesses, Problems, Prospects, MalaysiaAbstract
Malaysia is renowned for its deep rooted Islamic cultural history, which in turn has resulted in the country being a prominent hub for the Halal food sector. The current study provides a critical review concerning the systematic application implementation and the problems faced within this sector along with the prospects that this highly competitive sector offers. This is based on a review of eighty research articles (from 2010 till 2023). As highlighted by the articles, some of the main problems being faced within the Halal sector in Malaysia are: conflicting Halal standards, confusing and discursive certification processes, etc., which are made worse by global trade barriers, fiscal issues, highly dynamic market conditions, lack of innovation, difficulties in branding, etc. With regard to these, the current study, delineates some strategies which could further facilitate the growth and maintenance of this sector. The review findings indicate that it is vital to boost the country’s status as an international hub for Halal food, stressing on the latest branding approaches, capitalizing on e-business, and increasing the exports of Halal food. The recommendations made by this study could serve as a guideline for small businesses, scholars, policymakers and other stakeholders when addressing the evolution of this sector.
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