A Study on Impact of Artificial Intelligence Powered Digital Advertising and Traditional Advertising Channels in Shaping Consumer Preferences for Automobiles with special reference to Electronic Cars
Keywords:
Electronic Cars, Consumer Preferences, Digital Advertising, Traditional Advertising, Sustainability.Abstract
Purpose: This study examines how customer choices for cars are shaped by traditional and A.I-powered digital advertising channels, with an emphasis on electronic vehicles (EVs). The aim of this study is to investigate the ways in which various advertising channels, including print, radio, television, social media, and internet platforms, affect customer attitudes, perceptions, and electronic car-related decision-making. Policymakers and marketers of automobiles must comprehend these dynamics in an era where sustainability is becoming more and more essential.
Methodology: A large sample of customers was given structured questionnaires as part of a quantitative research strategy. Important factors including customer knowledge, perception, and desire for electronic automobiles were quantified in the study, and the impact of their exposure to various advertising channels was examined.
Result: The primary conclusions show how successful digital advertising channels are in attracting younger customers and those with a keen interest in sustainability, especially social media and online video. In particular, among older populations, traditional mediums like print and television continue to be crucial in establishing brand reputation and confidence. The study emphasizes how crucial environmental messaging is in digital advertisements since it appeals to prospective EV purchasers.
Benefit of the research: Among the advantages of this research are the practical insights it offers automakers for enhancing their advertising campaigns to more effectively target certain customer categories.
Practical Implications: The real-world ramifications imply that optimizing the effect and reach of EV marketing initiatives requires a balanced strategy that makes use of both traditional and digital media.
Originality: Research report derived from original data gathering. This study's particular focus on electronic automobiles, a quickly expanding market within the automotive industry, makes it stand out.
Direction for future research: Future studies should look more closely at how advertising affects consumers' long-term brand loyalty to electric vehicle companies and how new digital technologies like augmented reality can improve consumer interaction.
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