Data Cloud and Salesforce AI – Revolutionizing Customer Experience

Authors

  • Adisheshu Reddy Kommera

Keywords:

Data Cloud, Salesforce AI, Customer Experience, Data Management, Predictive Analytics.

Abstract

In the contemporary digital landscape, customer experience (CX) has emerged as a pivotal differentiator for businesses striving to achieve competitive advantage. The integration of Data Cloud and Salesforce AI technologies is fundamentally transforming how organizations understand, engage, and serve their customers. This research article explores the synergistic relationship between Data Cloud and Salesforce AI, elucidating how these technologies collectively enhance data management, enable personalized interactions, and drive proactive customer service. Through an analysis of key features, implementation strategies, and real-world case studies, the paper demonstrates the profound impact of Data Cloud and Salesforce AI on revolutionizing customer experience. Additionally, it addresses the challenges associated with their adoption and outlines future trends that will shape the evolution of CX in the digital era.

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References

Salesforce. (2023). Salesforce Data Cloud Overview. Salesforce.com.

Salesforce. (2023). Einstein AI Capabilities. Salesforce.com.

Gartner. (2023). Magic Quadrant for CRM and Customer Experience Implementation Services. Gartner Inc.

McKinsey & Company. (2022). The State of AI in Customer Experience. McKinsey Insights.

Forrester Research. (2023). The Future of Customer Experience: Data-Driven Strategies. Forrester Reports.

Harvard Business Review. (2023). Leveraging AI and Data Cloud for Superior Customer Experience. HBR Publications.

Accenture. (2023). AI and Cloud Integration: Transforming Customer Engagement. Accenture Reports.

Deloitte. (2023). AI-Powered Customer Experience: Trends and Best Practices. Deloitte Insights.

PwC. (2022). Global Customer Experience Survey: The Role of AI and Cloud Technologies. PricewaterhouseCoopers.

IBM. (2023). Enhancing Customer Experience with AI and Cloud Solutions. IBM Whitepapers.

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Published

26.03.2024

How to Cite

Adisheshu Reddy Kommera. (2024). Data Cloud and Salesforce AI – Revolutionizing Customer Experience. International Journal of Intelligent Systems and Applications in Engineering, 12(21s), 4777 –. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/7030

Issue

Vol. 12 No. 21s (2024)

Section

Research Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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