Analyzing the Core Principles and Methodologies of Ethnographic UX Research in Large Corporate Contexts

Authors

  • Ravi Palwe

Keywords:

ethnographic research, UX design, corporate environments, user-centered design, qualitative methods

Abstract

Ethnographic research methods have become an essential approach for understanding user behaviors, interactions, and needs, particularly in the context of User Experience (UX) design. This paper explores the core principles and methodologies of ethnographic UX research, focusing on its application in large corporate or industrial contexts. By examining the immersive, qualitative nature of ethnography, we analyze how it can uncover latent user needs and inform the design of more user-centered products. The paper also discusses the unique challenges posed by large corporate environments, such as time constraints, organizational resistance, and access to key stakeholders. Additionally, we highlight best practices for implementing ethnographic research in these settings, emphasizing the importance of collaboration, ethical considerations, and iterative processes. Through this analysis, the paper contributes to the growing body of knowledge on ethnographic UX research, offering practical insights for researchers and designers working in large organizations.

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References

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Published

28.03.2023

How to Cite

Ravi Palwe. (2023). Analyzing the Core Principles and Methodologies of Ethnographic UX Research in Large Corporate Contexts. International Journal of Intelligent Systems and Applications in Engineering, 11(4s), 700–710. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/7844

Issue

Vol. 11 No. 4s (2023)

Section

Research Article

License

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