Exploring the Influence of Customer Expectations and Perceptions in Green Shopping Decisions


  • S. Rengalakshmi Kalasalingam Academy of Research and Education, Krishnankoil –626126, Tamilnadu, INDIA
  • K. Ravindran Kalasalingam Academy of Research and Education, Krishnankoil –626126, Tamilnadu, INDIA


Green products, Environmental friendly, Sustainable products, Demographic profile, Conventional brands


"Green Products," "Sustainability," and "Environmental Friendly" are some of the buzzwords these days. Because of the worldwide concern, more research is being done on sustainable products. The basic definitions of green marketing and related ideas are discussed in this study. It explains how it has evolved. Overall, this focuses on the customer's view of green products and their diverse expectations while making green product purchases. Price, willingness to switch from an existing brand, nature of green products, environmental impact, usage and disposal, significant reasons to abandon conventional brands in favor of organic goods, and level of awareness are all important elements in influencing green shopping decisions. In this case, the demographic profile significantly impacts in the purchasing decision


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How to Cite

S. Rengalakshmi and K. Ravindran, “Exploring the Influence of Customer Expectations and Perceptions in Green Shopping Decisions”, Int J Intell Syst Appl Eng, vol. 11, no. 1s, pp. 179–182, Jan. 2023.