Potential of Swarm Intelligence Based Tour and Travel Recommendations Systems

Authors

  • P. Santhi Priya Research Scholar, Dept of Computer Science and Engineering, Acharya Nagarjuna University, Guntur,
  • N. Naga Malleswara Rao Research Guide , Dept. of CSE, R.V.R. & J.C. College of Engineering, Guntur.

Keywords:

Ant Colony Optimization (ACO), Particle Swarm Optimization (PSO), Swarm Intelligence (SI), Recommendations systems

Abstract

Swarm Intelligence (SI) has emerged as a promising approach in various domains, including optimization, decision making, and pattern recognition. In this research paper, we explore the potential of applying Swarm Intelligence techniques to enhance Tour and Travel Recommendation systems. The objective is to leverage the collective intelligence of a swarm to improve the accuracy and effectiveness of travel recommendations, thereby enhancing the overall travel experience for users. We propose a novel Swarm Intelligence-based Tour and Travel Recommendation system (SITTR), which employs SI algorithms to generate personalized travel recommendations based on user preferences, historical data, and real-time information. The SI algorithms utilized in our system include Ant Colony Optimization (ACO), Particle Swarm Optimization (PSO), and Bee Colony Optimization (BCO). These algorithms mimic the behavior of natural swarms and exhibit efficient exploration and exploitation capabilities. To evaluate the performance of SITTR, we conducted extensive experiments using a real-world dataset comprising travel preferences and historical travel patterns of a diverse group of users. We compared the performance of SITTR with traditional recommendation approaches, including collaborative filtering and content-based filtering. The evaluation metrics used include precision, recall, and F1-score. The results demonstrate that SITTR outperforms traditional recommendation approaches in terms of recommendation accuracy and user satisfaction. The SI algorithms employed in SITTR effectively capture the collective intelligence of the swarm, leading to more accurate and personalized travel recommendations. The system showcases efficient exploration of travel options, considering various factors such as user preferences, budget constraints, and destination popularity. Moreover, it effectively exploits the information from real-time data, enabling dynamic and adaptive recommendations. Furthermore, SITTR exhibits scalability and robustness, ensuring reliable performance even with large datasets and fluctuations in user preferences. The system's ability to adapt and evolve over time contributes to its long-term effectiveness in providing high-quality travel recommendations. In conclusion, this research highlights the immense potential of Swarm Intelligence-based Tour and Travel Recommendation systems. The results indicate that leveraging SI algorithms can significantly enhance the accuracy, personalization, and user satisfaction of travel recommendations. SITTR showcases the effectiveness of SI techniques in capturing collective intelligence, enabling efficient exploration and exploitation of travel options. The findings of this study pave the way for further advancements in the field of travel recommendation systems, contributing to a more enjoyable and tailored travel experience for users.

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Published

16.08.2023

How to Cite

Priya, P. S. ., & Rao, N. N. M. . (2023). Potential of Swarm Intelligence Based Tour and Travel Recommendations Systems. International Journal of Intelligent Systems and Applications in Engineering, 11(10s), 763–772. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/3331

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Section

Research Article