Customer Personality Analysis using Segmentation and Exploratory Data Analysis
Keywords:
Customer Personality Analysis, Segmentation, Exploratory Data AnalysisAbstract
Customer Personality Analysis using Segmentation and Exploratory Data Analysis is a comprehensive study that leverages data-driven techniques to gain insights into consumer behavior and preferences. In today's competitive business landscape, understanding customers at a granular level is paramount for personalized marketing and improved customer experiences. This research employs segmentation methodologies and exploratory data analysis (EDA) to categorize and analyze customers based on their characteristics, behavior, and preferences. By dissecting large datasets, this study uncovers hidden patterns, identifies customer segments, and offers actionable recommendations for businesses to tailor their products, services, and marketing strategies to meet the diverse needs and expectations of their customer base. The findings of this research empower organizations to make informed decisions, enhance customer satisfaction, and drive sustainable growth in an increasingly data-centric business environment.
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