UX Design of Augmented Reality-Based AT using Design Thinking Approach

Authors

  • Helen S. Duriguez Information Technology Department, Apayao State College, Conner, Apayao, Philippines
  • Thelma D. Palaoag CICS Graduate School, University of the Cordilleras, Baguio City, Philippines

Keywords:

Augmented Reality, Agro-Tourism, Eco-Tourism, User Experience, Design Thinking, System Usability Scale

Abstract

Agrotourism(AT)  is currently being advanced by technological innovation, which provides visitors with unprecedented immersive and instructive experiences. However, the rigorous application of user-centric design principles is crucial to such applications' success.

The multidisciplinary approach of incorporating Design Thinking ideas into the UX design of AR-based Agro-Tourism applications is explored in this paper. The aimed of the research is to identify creative solutions and user-centered design approaches using a combination of user research, empathy-building, problem characterization, ideation, prototyping, and iterative testing. By customizing the AR experience to the unique needs and preferences of tourists to agro-tourism sites, the research aimed to increase engagement, contentment, and the overall quality of the user experience.

The results of this study further illustrate the crucial function that Design Thinking performs in the creation of AR-based apps for the agrotourism industry. It gave developers, and other stakeholders useful information that they can use to make more engaging, educational, and user-friendly augmented reality (AR) experiences, thus raising the level of the agrotourism experience as a whole.

Downloads

Download data is not yet available.

References

B. DEMİREZEN, “Agro Tourism in Turkey,” Int. J. Heal. Manag. Tour., vol. 5, no. 1, pp. 64–75, 2020, doi: 10.31201/ijhmt.696185.

R. S. Sumardi, M. Najib, A. S. B. Mahomed, D. Dardanella, and R. Sneesl, Factors Affecting Sustainable Agro-tourism: A Review Study, vol. 2. Atlantis Press International BV, 2023.

S. Rauniyar, M. K. Awasthi, S. Kapoor, and A. K. Mishra, “Agritourism: structured literature review and bibliometric analysis,” Tour. Recreat. Res., vol. 46, no. 1, pp. 52–70, 2021, doi: 10.1080/02508281.2020.1753913.

R. B. Salazar, “Design thinking as an effective method for problem ‑ setting and needfinding for entrepreneurial teams addressing wicked problems,” J. Innov. Entrep., 2023, doi: 10.1186/s13731-023-00291-2.

A. Lak and O. Khairabadi, “Leveraging Agritourism in Rural Areas in Developing Countries: The Case of Iran,” Front. Sustain. Cities, vol. 4, no. July, 2022, doi: 10.3389/frsc.2022.863385.

H. Mendoza, “Sustainable Practices and Challenges of Farm Destinations,” Int. J. Acad. Ind. Res., vol. 3, no. 2, pp. 1–22, 2022, doi: 10.53378/352889.

Y. Arifin, T. Galih, and E. Barlian, “ScienceDirect ScienceDirect User Experience Metric for Augmented Reality Application : A User Experience Metric for Augmented Reality Application : A Review Review,” Procedia Comput. Sci., vol. 135, pp. 648–656, 2018, doi: 10.1016/j.procs.2018.08.221.

I. Cibilić, V. Poslončec-Petrić, and K. Tominić, “Implementing Augmented reality in Tourism,” Proc. ICA, vol. 4, 2021, doi: 10.5194/ica-proc-4-21-2021.

P. Bhatt, K. Panchal, H. PATEL, and U. Rote, “Tourism Application Using Augmented Reality,” SSRN Electron. J., 2020, doi: 10.2139/ssrn.3568709.

A. Anwar, C. A. Nalisa, H. Hendrawati, S. Safriadi, and M. Arhami, “Aceh’s Historic Tourist Attractions: An Augmented Reality-Based Prototype of a Virtual Tour Application,” J. INFORMATICS Telecommun. Eng., vol. 5, no. 2, 2022, doi: 10.31289/jite.v5i2.6460.

L. Fitriani, D. Destiani, and H. Muhtadillah, “A Tourism Introduction Application Using Augmented Reality,” J. Online Inform., vol. 7, no. 1, 2022, doi: 10.15575/join.v7i1.817.

C. W. Pitos, “Android-Based Augmented Reality Tourist Guide Application,” IASPER Interdiscip. Res. J., vol. 12, no. July, pp. 30–40, 2020, [Online]. Available: https://orcid.org/0000-0002-4765-543X.

C. C. Chiu, W. J. Wei, L. C. Lee, and J. C. Lu, “Augmented reality system for tourism using image-based recognition,” Microsyst. Technol., vol. 27, no. 4, 2021, doi: 10.1007/s00542-019-04600-2.

W. S. L. Nasution and P. Nusa, “UI/UX Design Web-Based Learning Application Using Design Thinking Method,” ARRUS J. Eng. Technol., vol. 1, no. 1, pp. 18–27, 2021, doi: 10.35877/jetech532.

M. Sandesara et al., “Design and Experience of Mobile Applications: A Pilot Survey,” Mathematics, vol. 10, no. 14, pp. 1–20, 2022, doi: 10.3390/math10142380.

C. Adhitya, R. Andreswari, and P. F. Alam, “Analysis and Design of UI and UX Web-Based Application in Maiproyek Startup Using User Centered Design Method in Information System Program of Telkom University,” IOP Conf. Ser. Mater. Sci. Eng., vol. 1077, no. 1, p. 012039, 2021, doi: 10.1088/1757-899x/1077/1/012039.

I. Darmawan, M. S. Anwar, A. Rahmatulloh, and H. Sulastri, “Design Thinking Approach for User Interface Design and User Experience on Campus Academic Information Systems,” Int. J. Informatics Vis., vol. 6, no. 2, pp. 327–334, 2022, doi: 10.30630/joiv.6.2.997.

E. Djuwendah, T. Karyani, E. Wulandari, and P. Pradono, “Community-Based Agro-Ecotourism Sustainability in West Java, Indonesia,” Sustain., vol. 15, no. 13, pp. 1–19, 2023, doi: 10.3390/su151310432.

A. Puška, M. Nedeljković, M. Jeločnik, J. Subić, D. Nancu, and J. V. Andrei, “An assessment of improving the sustainable agro-touristic offer in an emerging country using the integrative approach based on fuzzy logic,” Front. Environ. Sci., vol. 10, no. October, pp. 1–17, 2022, doi: 10.3389/fenvs.2022.894811.

D. R. Dela Cruz, J. S. A. Sevilla, J. W. D. San Gabriel, A. J. P. Dela Cruz, and S. C. Ella Joyce, “Design and Development of Augmented Reality (AR) Mobile Application for Malolos’ Kameztizuhan (Malolos Heritage Town, Philippines),” 2018 IEEE Games, Entertain. Media Conf. GEM 2018, no. August 2018, pp. 15–19, 2018, doi: 10.1109/GEM.2018.8516272.

C. Zhao, Y. Yin, T. Jung, M. C. Dieck, and M. Y. Lee, “Mobile Augmented Reality Heritage Applications : Meeting the Needs of Heritage Tourists,” pp. 1–18, 2021.

G. Çalışkan and B. Sevim, “Augmented Reality Technologies From the Tourist Perspective: A Systematic Review,” J. Tour. Gastron. Stud., vol. 9, no. 3, 2021, doi: 10.21325/jotags.2021.851.

A. Ramtohul, “An Engaging User Experience Framework for Mobile Augmented Reality,” 2023.

K. Yamagishi, C. Gantalao, and L. Ocampo, “The future of farm tourism in the Philippines: challenges, strategies and insights,” J. Tour. Futur., no. March, 2021, doi: 10.1108/JTF-06-2020-0101.

L. M. Wahyuni, N. M. Sudarmini, S. Solihin, A. A. A. Mirah Kencanawati, and N. W. Sukartini, “Agro-Tourism Potential to Support Sustainable Tourism in Pancasari Village,” Int. J. Soc. Sci. Hum. Res., vol. 06, no. 04, pp. 2209–2215, 2023, doi: 10.47191/ijsshr/v6-i4-28.

P. Sinlapanuntakul and J. Korentsides, “Exploring the user experience ( UX ) of a multi-window augmented reality environment,” no. August, pp. 1–8, 2023, doi: 10.3389/frvir.2023.1194019.

S. Khan and F. M. S. M, “Design thinking, Tourism and its application on Community based Ecotourism (CBE),” Int. Res. J. Adv. Sci. Hub, vol. 3, no. Special Issue 7S, pp. 144–157, 2021, doi: 10.47392/irjash.2021.224.

Z. Sándorová, T. Repáňová, Z. Palenčíková, and N. Beták, “Design thinking - A revolutionary new approach in tourism education?,” J. Hosp. Leis. Sport Tour. Educ., vol. 26, no. January, p. 100238, 2020, doi: 10.1016/j.jhlste.2019.100238.

J. R. Lewis and J. Sauro, “Item Benchmarks for the System Usability Scale,” J. Usability Stud., vol. 13, no. May 2018, pp. 158–167, 2018.

J. Brooke, “SUS: A ‘Quick and Dirty’ Usability Scale,” Usability Eval. Ind., pp. 207–212, 2020, doi: 10.1201/9781498710411-35.

Downloads

Published

12.01.2024

How to Cite

Duriguez, H. S. ., & Palaoag, T. D. . (2024). UX Design of Augmented Reality-Based AT using Design Thinking Approach. International Journal of Intelligent Systems and Applications in Engineering, 12(12s), 624 –. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/4546

Issue

Vol. 12 No. 12s (2024)

Section

Research Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.

IJISAE open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.