The Impact of Artificial Intelligence (AI) and Machine Learning (ML) on CSR Initiatives in the Era of Covid-19: A Novel Approach
Keywords:
Artificial Intelligence, Companies Act 2013, Corporate Social Responsibility, Covid-19, Machine LearningAbstract
In recent times, the global impact of Coronavirus Disease 2019 (COVID-19), stemming from the severe acute respiratory syndrome virus 2 (SARS-CoV-2), brought widespread disruptions to various facets of human life, profoundly affecting economies worldwide. In the healthcare sector, the pandemic not only interrupted but also reversed advancements in health, leading to a decline in life expectancy, particularly in developing and underdeveloped nations. However, amidst these challenges, machine learning and artificial intelligence played a significant role in addressing the global impact of the pandemic. This paper explores the transformative role of Artificial Intelligence (AI) and Machine Learning (ML) in enhancing Corporate Social Responsibility (CSR) initiatives during the COVID-19 pandemic. The unprecedented challenges posed by the pandemic have necessitated innovative approaches in CSR, shifting from traditional philanthropic models to more technology-driven strategies. We investigate how AI and ML applications have enabled corporations to respond more effectively to societal needs during this crisis. The study employs a qualitative methodology, analysing various case studies where AI and ML have been integrated into CSR initiatives across different sectors. Key areas of focus include healthcare support, community outreach, employee welfare, and environmental sustainability. Our findings reveal that AI-driven data analysis has facilitated more targeted and efficient CSR activities, enabling better resource allocation and impact measurement. ML algorithms have played a crucial role in predicting community needs and assessing the effectiveness of CSR initiatives. This study contributes to the understanding of technology's impact on social responsibility in business, offering a framework for integrating AI and ML into CSR strategies. It highlights the potential of these technologies to revolutionize CSR approaches, making them more adaptive, impactful, and aligned with contemporary societal challenges. The paper concludes with recommendations for businesses looking to leverage AI and ML for socially responsible practices in the post-pandemic world.
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