Inclusion Of Data Science For The Administration Of Data Lakes, Data Analytics And Visualization For Big Data Applications And Services
Keywords:
Advertisement Marketing, Big Data Analytics, Digital TransformationAbstract
The research set out to assess how analytics applied to large amounts of data may help revolutionize the global economy. Consultants versed in marketing transformation and the use of big data served as the sample for this research. A total of 396 consultants were invited to take part in the research by receiving the online survey questionnaire; however, only 118 actually got around to starting the survey. The fact that barely half of businesses generate business events and just a quarter of businesses assess critical performance metrics like profitability demonstrates the necessity for such information. It raises the question of whether or not this category is in high demand. The genuine effect is more significant than whether the change is radical or revolutionary, at least from a pragmatic point of view. In addition, recent research indicates that enterprises can provide exact customer support using the new interface, which is consistent with the expected growth in post-purchase boost. Given the prevalence of these shifts, the results are not surprising. Because of the proliferation of mobile and social apps, consumers now have more options than ever before for gathering the information they need to make educated purchasing decisions. This research reveals that both institutions and consumers have higher expectations for the use of automation and self-service communication. The findings confirmed the importance of such feedback in providing a foundation for companies to validate their concerns.
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