A Comprehensive Acceptance Testing of a Cordilleran-based Agro-Tourism Farm’s AR Web and Android Mobile App
Keywords:
acceptance testing, user acceptability, operational acceptability, regulation acceptability, augmented realityAbstract
A seamlessly designed web and mobile app incorporating augmented reality is crucial for the success of the agro-tourism industry in the digital era, catering to the information needs of mobile-dependent tourists, facilitating exploration of new destinations, and fostering immersive adventures while enhancing connections to nature, culture, people, and history. This study aimed to determine the level of acceptability of the Agguimangan Explore App, an augmented reality (AR)-based web and Android mobile applications developed by the researchers for the Agguimangan Agro-Eco Tourism Farm of Pudtol, Apayao, Cordillera Administrative Region, Philippines as the subject institution by conducting 3 acceptability measures, namely: User Acceptance Test (UAT), Operational Acceptance Test (OAT), and Regulation Acceptance Test (RAT). Twenty (20) randomly selected beta testers were surveyed as part of the UAT to identify whether the developed apps conform to the usability and user experience requirements of online guest end-users while 10 randomly selected management stakeholders of the subject institution were surveyed as part of the OAT to check the readiness of the apps in terms of functional suitability, performance efficiency, reliability, security, and maintainability. Meanwhile, 2 selected I.T. and legal experts were consulted as part of the RAT to validate the compliance of the app. For each measure of acceptance test, a 7-point Likert scale survey questionnaire was employed as the research tool. Data gathered were statistically treated using Weighted Mean which numerically embodied the comprehensive level of acceptability of the developed apps. Results show a 5.66 weighted mean with a description of Acceptable for the usability test while a 5.69 weighted mean was obtained during operational acceptance test with a description also of Acceptable. In terms of regulation acceptance testing, the developed apps garnered 5.90 weighted mean, likewise, with a description of Acceptable. Overall, the Agguimangan Explore App obtained a 5.75 weighted mean with an overall description of Acceptable which is indicative that the developed apps have a significant degree of user, operational, and regulation acceptability in general. The successful system tests recommend immediate implementation and integration of the app at Agguimangan Agro-Eco Tourism Farm. This move will realize promised benefits for stakeholders, enhance agri-tourism promotion, and uphold Apayao's leadership in ICT use. The app will modernize marketing to domestic and international tourists, boost productivity and employee confidence, and ensure Data Privacy Act compliance.
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