The Impact of a Good UX on E-commerce Platforms: A User-Centered Investigation
Keywords:
UX Design, E-commerce Platforms, User Trust, User-Centered Design, Trust in E-commerceAbstract
This project delves into investigating the differences in user experience (UX) between two major e-commerce platforms, Amazon and Flipkart, through the utilization of heuristic methods and UX audit techniques. Through thorough examination, the study aims to uncover both commendable and deficient UX elements across various facets of the platforms, such as search and navigation, customer reviews, product listings, and payment processes. By soliciting feedback from users and analyzing their experiences, the project seeks to determine which UX features are perceived as easier and more effective on each platform. The results of this investigation will provide insights into which e-commerce platform excels in providing a superior user experience. The project concludes by presenting a list of UX features that user found to be better on one platform over the other, determining which e-commerce platform emerges as the preferred choice based on UX. better customer trust and loyalty.
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