AI-Driven Product Innovation: Transforming Leadership Approaches and Customer Service Models

Authors

  • Srikrishna Jayaram, Venkata Murali Krishna Neursu, Vidhan Shah

Keywords:

AI-driven innovation, leadership transformation, customer service models, data analytics, ethical AI, industry-specific adoption.

Abstract

This study explores the transformative impact of AI-driven product innovation on leadership approaches and customer service models, leveraging a mixed-methods research design. Quantitative data from surveys and statistical analyses, including correlation, regression, and factor analysis, reveal strong positive relationships between AI adoption and organizational outcomes such as innovation capabilities (r = 0.72, p < 0.01), leadership effectiveness (β = 0.48, p < 0.01), and customer satisfaction (r = 0.68, p < 0.01). Qualitative insights from interviews and case studies highlight the critical role of visionary leadership, ethical considerations, and the evolution of customer service through AI-powered tools like chatbots and predictive analytics. Key findings indicate that AI enhances innovation through data analytics, automation, and customer-centricity, while reshaping leadership by enabling data-driven decision-making and fostering human-machine collaboration. Industry-specific variations in AI adoption, particularly in technology, retail, and healthcare, underscore the need for tailored strategies. Ethical concerns, such as data privacy and algorithmic bias, emerged as significant challenges, emphasizing the importance of robust governance frameworks. This study contributes to the growing body of knowledge on AI’s role in business transformation, offering practical insights for organizations seeking to harness AI for innovation, leadership, and customer service excellence.

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Published

06.08.2024

How to Cite

Srikrishna Jayaram. (2024). AI-Driven Product Innovation: Transforming Leadership Approaches and Customer Service Models. International Journal of Intelligent Systems and Applications in Engineering, 12(23s), 2452–2458. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/7369

Issue

Section

Research Article