The Impact of Generative Content on Individuals Privacy and Ethical Concerns


  • Ajay Sudhir Bale Dept. of ECE, New Horizon College of Engineering, Bengaluru, India
  • R. B. Dhumale Associate Professor, AISSMS Institute of information Technology, Pune, India
  • Nimisha Beri Professor, School of Education, Lovely Professional University, Phagwara
  • Melanie Lourens Deputy Dean Faculty of Management Sciences, Durban University of Technology, South Africa
  • Raj A. Varma Assistant Professor, Symbiosis Law School (SLS), Symbiosis International (Deemed University) (SIU), Vimannagar, Pune, Maharashtra, India
  • Vinod Kumar Associate Professor, M.M. Institute of Management, Maharishi Markandeshwar, Mullana-Ambala, Haryana, India 133207
  • Sanjay Sanamdikar Instrumentation Department, PDEAS College of Engineering, Manjari Pune
  • Mamta B. Savadatti Dept. of ECE, New Horizon College of Engineering, Bengaluru, India


Images, videos, generative AI, ethical, privacy


The rise of AI and ML-fueled generative content technologies has altered every stage of the content life cycle, from creation to distribution to consumption. There are many positive outcomes from these breakthroughs, but there are also serious ethical and privacy problems. The purpose of this work is to investigate the wide-ranging effects of generative content on personal data security and ethical considerations. The article dives into the privacy concerns that may arise from using generative material. Since this kind of technology depends heavily on user data, the ease with which accurate and tailored content may be generated raises concerns about data privacy. Unauthorized content synthesis, which may lead to the proliferation of bogus data, counterfeits, and other types of illicit tampering, is also a source of worry. We have attempted to consider all these implications and delve into them to bring out possible solutions. We are optimistic that this article will provide future insights into the research of generative content and its ethical considerations.


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How to Cite

Sudhir Bale, A. ., Dhumale, R. B. ., Beri, N. ., Lourens, M. ., Varma, R. A. ., Kumar, V. . ., Sanamdikar, S. ., & Savadatti, M. B. . (2023). The Impact of Generative Content on Individuals Privacy and Ethical Concerns. International Journal of Intelligent Systems and Applications in Engineering, 12(1s), 697–703. Retrieved from



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